1. Have your students research what it takes to go from the processing company to the stores and movie theaters that sell popcorn. Identify the major processing companies and largest retailers.
2. Have students visit a grocery store and pick out three different types of popcorn. Ask them why they picked the ones they did: was it brand name, packaging, advertising, etc.
3. Ask students to find advertisements for popcorn in magazines and on television. Discuss what they liked and disliked about the ads. What motivates them to want a particular brand/product.
4. Have students locate retail outlets that sell popcorn. Do they advertise. How much, if at all, has advertising increased sales.
5. Divide the class into groups and have them do a marketing campaign for a new popcorn product. The campaign should include choosing a flavor and a name, and creating a logo and package design.
6. Plan an advertising campaign for the new product. Decide which groups of people are most likely to eat it, then develop ideas based on these groups -- the "target market." Write down the ideas and decide which media -- magazine, newspapers, posters, television, radio or cinema, or a combination -- to use.
7. Have students develop and plan the advertisements. Write the words and design the page for a press advertisement, write the script or words for a jingle or produce a story board (small pictures that outline the plan of the film) for television.
8. Consider promotional ideas to help sell the product -- t-shirts, hats, buttons, etc. -- to tie-in with your theme. Where would these items be offered. Have students make plans and designs of their ideas.